Augmented and Virtual Reality in Entertainment

From Pokemon Go to VR Arcades

Using augmented and virtual reality in entertainment opens doors to exciting, brand new business opportunities. 

Immersive gaming has become popular and entertainment companies are working hard to attract visitors. Location-based entertainment is one popular option that uses immersive experiences. 


New to Location-Based Entertainment?

The term “location-based entertainment” or LBE encompasses theme parks, gaming arcades, and movie theaters. Even bowling alleys and water parks fall under this category. 

AR and VR are driving the growth of a global gaming market expected to reach $174 billion by 2021. Popular examples of LBE include the mixed reality franchise named The Void or the Zero Latency free-roam technology. 

Augmented and Virtual REality in Entertainment: The Recipes

Both of AR and VR technologies offer experiences that enable participants to see a reality that differs from their surroundings.

Augmented reality adds digital elements to live view with the use of devices such as smartphones or smart glasses. The most famous example of AR is the mobile gaming app Pokemon Go, where users catch images of Pokemons overlayed on public places. As of December 2018, Pokemon Go accounted for 84% of downloads. It recorded a whopping 92% of revenue in the location-based mobile game market.

On the other hand, virtual reality is an entirely immersive experience where players are “transported” into imaginary environments. They have to wear headsets and sometimes headphones that shut the outside environment off. A player will interact with elements of the virtual world through hand gestures or handheld controllers.

How ar and vr are popular in Entertainment

Despite advances to AR/VR technology, it’s still quite expensive to own a completely immersive gaming set at home. Not only is price an issue, but also it requires large open spaces for users to move safely. 

The success of virtual reality in entertainment highly depends on the location. VR arcades are usually located in large warehouse-style buildings that offer all the space for users to roam freely. Some venues even have wind and mist machines and uneven floors to add a layer of realism.

Another big part of the appeal of virtual reality in entertainment centers are the games they offer. Gaming companies are continuously outdoing themselves to create better VR environments and more unique experiences. 

Unfortunately, VR game development is limited by computing resources. High-quality VR technologies require a lot of computing power to render virtual environments. The larger the VR games, the more computing power required. Sometimes, using virtual reality in entertainment can’t be in step with the demand.

How to Make Location-Based Entertainment... a Reality

AR/VR demands in computing power, data transfers and network latency are growing continuously. 

That’s where edge computing comes at the rescue. Cloud technology uses centralized computing for performing a task and is congested for that reason. In the other hand, edge technology decentralizes execution so it can happen closer to the end-user, meaning at the end of the network.

What does edge computing mean for location-based entertainment? Simple: edge computing delivers resources where they are needed. Edge computing guarantees improved rendering of the VR environment while servers work in balance. This avoids failures and limits network latency issues to a minimum. 

For this purpose, Ormuco offers a combination of artificial intelligence models, automated provisioning and auto-scaling. Moreover, it integrates rapid 5G mobile networks that operate at speeds of up to 20 Gbps. Through transferring data on 5G networks, Ormuco frees gamers from wearing the backpacks seen today with virtual reality in entertainment arcades.