Augmented & Virtual Reality in Tourism
Envisioning New Destinations
The use of virtual reality in tourism is enabling visitors to actually start their journey from the day they walk into a booth or agency. Tourism marketing has a simple goal — to convince a person to visit a particular destination.
However, a goal that is straightforward isn’t necessarily easy to achieve. It’s hard to convey an experience to someone without being on location. Even though photos and videos show what a destination looks like, they can’t simulate the experience of being at a particular place.
So, augmented and virtual reality fill these gaps of imagination. The following examples illustrate how digital reality technologies enhance tourism campaigns, improve the booking process, and attract more crowds to destinations.
Virtual Reality in Tourism: A New Way to Start the Journey
More tourism and travel agencies are turning to virtual reality for their marketing. For instance, Sweden’s national tourism board started offering immersive experiences during trade shows a few years ago. With VR headsets and headphones on, guests can virtually visit Sweden’s landscapes and more. According to the board in 2018, the screenings resulted in guests being far more curious about visiting the country.
Also, travel agencies and hospitality brands have begun using virtual reality. Marriott recently designed a virtual honeymoon trip for newlyweds to visit Hawaii and London. Hotels are starting to offer VR tours of their properties. Along with displaying hotels and resorts in more appealing ways, VR tours help potential guests make practical decisions about which room they would like to stay in.
Virtual Reality Simplifies Pre-Departure Planning
Think virtual reality in tourism is only to transport people to distant places? There is more! Here is the case of Navitaire, a data management solutions provider to the airline and railway industries. The company is modernizing itinerary planning by helping travelers search and book their trips within the same session.
Navitaire’s program displays a globe through the VR headset. Wearing connected gloves, users can select locations from around the world that they wish to explore in greater detail. What is perhaps more impressive is what happens after users choose their destination. Within the virtual world, users can compare airline routes and book their flights. They can also compare plane seats and even compare rental cars.
Using virtual reality in tourism is about addressing the inherent problems of that industry. Finding locations to visit is less than intuitive for many travelers. The decision-making process is simpler when travelers can scan the globe in a virtual setting. Additionally, being able to select plane paths, seats, and local transportation all in one go saves travelers from more hassle.
Augmented Reality in Tourism: Exploring nearby Locations Made Easy
It’s no secret that navigating unfamiliar destinations is difficult, even with sufficient planning. Having to find one’s way around a new city may prevent travelers from enjoying their trips to the fullest.
Luckily, augmented reality is beginning to change that. Premier Inn offers hotels in London and Edinburgh with AR-paired wall maps in select rooms. When guests scan the city maps with a smartphone app, the maps display icons representing nearby attractions. AR makes it easier for guests to find sites they would like to visit, thus improving guest satisfaction and the likelihood of guests to extend their stay.
Similarly, augmented reality can provide tourists with step-by-step directions en route to destinations. Some apps have expanded on this concept, allowing tourists to tap on virtual icons to display information about heritage sites.
Thinking of Adding Augmented and Virtual Reality to Your Strategy? Start with Ormuco.
The tourism industry continues to be very lucrative. As of 2016, it was worth more than 7.6 trillion U.S. dollars. Additionally, it’s estimated that tourism and travel contributes a total of 8.81 trillion USD to the global economy.
Thus, it makes sense to leverage augmented and virtual in tourism and travel solutions. AR and VR improve upon an already thriving industry. If you have plans to develop such solutions, Ormuco can help. Our platform is capable of accelerating processing for real-time applications, to make your experiences fully enjoyable. Ormuco’s platform is built for AR/VR workloads of any kind.