Augmented and Virtual Reality in Social Media
From Filters to Chatbots and Social Networks
Social media’s meteoric rise is here to stay. Research indicates, in the United States alone, approximately 70% of people use social media to some degree. With around 2.77 billion active users worldwide, more digital transformation is possible through augmented and virtual reality in social media.
Social media provides marketers with the opportunity to reach an audience base that grows without limits. However, as users tend to be bombarded with substantial amounts of content every single day, new content must be developed to make an impression.
Augmented Reality Filters Provide Realistic Previews
Augmented reality in social media isn’t new. Snapchat, one of the most popular social media platforms, is rooted in augmented reality, as it allows users to superimpose various digital elements onto the real world via their device screens.
Marketers have quickly recognized this type of enhancement as a unique opportunity. Coordinating with Snapchat, Ford has created a filter that allows users to explore a 3D model of an SUV. By scaling the interiors of the SUV to real life, Ford created a more impressive marketing campaign than only showing potential customers a video tour of the car. A higher degree of interactivity is key to engaging an audience.
Social Media Apps with Augmented Reality Help Sell Customized Products
Outside of social media, marketers have already used augmented reality to provide customers with valuable experiences in the digital world. For instance, several fashion and cosmetic brands have developed AR apps. With them, customers can use to “try on” their products without actually stepping into a store. Augmented reality social media apps make it easier for brands to sell their products to customers online. When a customer has the opportunity to test a product from the comfort of their own home, they’re more likely to make a purchase (assuming they decide the product is worth their money).
American beauty brand Estee Lauder has developed Lip Artist to promote its beauty products. Lip Artist is a Facebook Messenger bot that asks users if they’d like to try on various shades of makeup. Lip Artist then applies the makeup to a selfie photo taken through the augmented reality app. If users like the products they’ve virtually tried, the chatbot sends users a link to purchase on Estee Lauder’s website. Estee Lauder is one of many consumer brands that use augmented reality to make sales via social media.
Virtual Reality Social Networks and Their Surprising Social Benefits
Marketers aren’t the only group who benefits from the intersection of augmented and virtual reality and social media. Video game developers have created social media platforms that are entirely virtual-reality based.
People who have tested out early versions of these platforms find they are vastly more engaging than typical experiences. In virtual social media, users can interact with others from around the world in truly immersive environments. Users’ avatars can go “bar-hopping” together, visit famous attractions, and connect in ways that aren’t possible in traditional social media fora. Instead of communicating through typed texts, users now can speak through their voices and hear the voices of others. They can also customize personal avatars, similar to the life simulation game Sims, allowing users to embrace new identities.
As VR headsets become more ubiquitous, virtual reality social networks will likely continue to rise in popularity. VR could usher in the next phase of the social media revolution.
Socializing through virtual reality may have a positive social impact compared to traditional social media channels. The interactions through texts and chatrooms provide dopamine boosts that aren’t always available in real-world conversations and settings.
Virtual reality social media platforms could change the nature of relationships. The interactions people have with one another in virtual environments are far more similar to real-world interactions. Virtual reality chatrooms help people develop and retain the skills they need to cooperate and communicate with others in their day-to-day lives. While social media may have eroded these social skills, the combination of virtual reality and social media can help bring them back.
Build Your Augmented or Virtual Reality Social Media Platform with Ormuco
New uses for augmented and virtual reality in social media will continue to emerge. If you want to develop an application that takes advantage of this trend, Ormuco can provide the necessary platform for that. The Ormuco platform uses 5G technology with speeds up to 20Gb/s, and latency reduced by up to 4 milliseconds.
Ormuco achieves these speeds by assigning computing resources from an edge computing node. Our artificial intelligence model detects which edges nodes have the lowest latency to your application. And by placing data processing on the edge of mobile networks, Ormuco frees VR headsets from both tethering and computer backpacks. With Ormuco, you can move in virtual reality social platforms as you would in real life